Pushti Marg ("the Path of Grace") is a Vaishnav sect of Hinduism, founded by Shree Vallabhacharya (also known as Mahaprabhuji) around 1500 AD. PushtiMarg is one such path (method) of Hinduism. It is based on pure love for Shri Krishna. Pushti means Substance, Support, and Encouragement, Marg means Path, Method. Pushtimarg is a form of Krishna worship or adoration as founded by Shri Vallabhacharya (1479–1531 AD), a Telugu Vaidiki Brahmana, who was also the propounder of Shuddha-Advaita or pure nondualism. Vallabhacharya was a contemporary of Sri Krishnadeva Raya of the Vijayanagara empire and attended his court to participate in a prolonged debate on the merits and demerits of Dvaita and Advaita philosophies. According to the legends he was victorious in the end and was honored by the King.

"Pushtimarg" is a 500-year-old sect of Hindu Religion, founded by Shri Vallabhacharya. Shri Vallabhacharya is one of the five main Acharyas of the Hindu Religion. The other four being Shankaracharya, Shri Ramanujacharya, Shri Madhavacharya, and Shri Nimbarkacharya. These acharyas have a very significant contribution towards the upbringing of the Hindu Religion. Liberation is considered secondary to the enjoyment of Shri Krishna's bliss. Lord Krishna appeared in the form of Lord Shrinathji in front of him and ordered him to reestablish Pushti Marg and propagate the pushti kind of devotion among the chosen ones and bring them back to their original state in God's domain. i.e. Vaikuntha or Golok-Dham. Lord Shrinathji assured him that with BRAHAMASAMBANDHA, whichever soul is admitted into the Pushti marg, all its worldly impurities will refrain from obstructing the soul's relation with Himself and will be eligible to pursue His bhakti.